The days of running ads directly to programs on Facebook are winding down.
You need to be prepared to connect with someone and get their attention first, permission to follow up second and continued attention third.
How do you do that?
Quit trying to ask them to marry you when you meet them.
See, online or offline…people are people and relationships are a step-by-step process.
The first step is giving them something valuable to get their attention and ongoing interest.
It might be your book or guide.
It could be a gift card for your services.
Maybe it’s a checklist or cheatsheet that they find interesting or solves a problem they have.
Ideally, they give you their contact information in exchange for this item…
...but even if it’s just them clicking to go watch your video or download your gift, you can retarget them so you can follow up.
And this works offline just as well as online.
It’s just getting people to indicate that they’re interested in how you can potentially help them.
Raising their hand, saying that they have a problem they want to solve or a goal they want to achieve.
Sure, a few of them might be ready right now...but usually that’s only about 5-7% of the prospects you connect with.
So, you need…