Your Step-By-Step Implementation System To Build Your Ideal Brand & Attract As Many Of The Exact Clients You Want...Even In The New Economy.
Dear Fellow Fitness Entrepreneur,

The fitness industry is changing...and this is your opportunity to position yourself to thrive going forward.

Here’s what you need to know.
Winning In The New Economy
This may be the first sales letter you’ve ever read that tells you exactly how to succeed without buying anything, but that’s ok.

Read the ‘gameplan’ for success going forward...and go apply it. It will work. I guarantee it.

Or...if you want our help in implementing it, I’ll share how we can do that below.

Let’s get started with your gameplan…
Step One: Understand the New Fitness Landscape.
Over the past 15 years, I’ve personally coached more business owners than anyone else in the industry - and in the last three years, there’s been a dramatic shift. Just think about everything that’s happened...

Group Training Franchises In Every City.

Challenges In Every Gym.

A Flood Of FB Ads.

Online Training.

And then the Pandemic hit.

All of these led us to a place now where the path forward is likely to be...
  • An opportunity for small, coaching-focused businesses to thrive.
  • Clients expecting more than one-size-fits-all group training for the fees that have been the norm.
  • Hybrid businesses taking a much bigger market share.
  • More big budget online competitors.
  • Businesses that aren’t marketing in a way that helps them stand out seeing a massive loss of market share.
If that’s the playing field (and I feel confident that it is)...here’s how you can win.
Step Two: Develop Your Brand.
When I ask someone about their brand, they often aren’t sure where to start.

I get it.

The words ‘brand’ and ‘branding’ get thrown around a lot.

So I’ll make it simple for you…for the purposes of remodeling your business, your Brand is really made up of two things:

Who do you want to work with?

What do you want to be known for?

If you are clear on those two answers, everything else becomes easier.

To build a loyal following you need to know who you want to do business with.

Most fitness businesses target EVERYONE.

That won’t work going forward. Not a chance.

You DON'T want to be all things to all people.

You DON'T want to target and market to everyone.

That's not how to build a business that has great culture, enjoys strong retention and generates a flood of referrals.

And, honestly, it’s not how to build a business you’ll enjoy owning.

But if you get clear about who you want to work with and what you want to be known for - it will completely transform your marketing and your business as a whole.

It will ensure that the people you attract - are the people you WANT TO do business with.

And as important as it is to know exactly who you want to attract - you also want a clear idea of who you DON'T WANT as a client.

Your branding gameplan needs to start by defining exactly who your ideal target client is (and conversely, who they aren't).

What are their traits, their wants, their needs, their issues, their pain-points, their irrational fears, their aspirations, their concerns, etc…

Your approach to creating your marketing message and your conversion process should be client-centric.

With me so far?

OK - then the other component of building your brand is identifying what you want to be known for.

It’s basically a statement of who you help and what you do.

And when have the answer to these two questions:

Who do you want to work with?

What do you want to be known for?

It will be much easier to create ads, emails and videos and say things that your prospective clients actually care about.

You'll be able to "connect" with those prospects on a far deeper, more emotional level.

But this has even more value. See, it gives you a position you can OWN in the market.

Positioning is the ‘perception' that happens in the minds of your target prospects.

The story they tell themselves.

It allows you to differentiate your business from that of your competitors.

And if you do a good enough job with "positioning" you render the competition irrelevant.

You’re talking just to the people you want to reach and your message is so laser focused because everyone else is ignored.

The people that aren’t your ‘who’ are ignored so the message you share speaks to your prospect in a way no one else does.

You become a specialist for the ‘right’ people.

And people gravitate to specialists over generalists…oh, and they’ll pay more for a specialist too.

Your brand will give you a position that will…
  • Create a laser-focus on your ideal target prospect.
  • Filter out who you DON'T want.
  • Differentiate you and your business from everyone else.
In today's me-too marketplace - this is how you win. It’s why people will choose you above everyone else.
Step Three: Connect With Interested Prospects.
The days of running ads directly to programs on Facebook are winding down.

You need to be prepared to connect with someone and get their attention first, permission to follow up second and continued attention third.

How do you do that?

Quit trying to ask them to marry you when you meet them.

See, online or offline…people are people and relationships are a step-by-step process.

The first step is giving them something valuable to get their attention and ongoing interest.

It might be your book or guide.

It could be a gift card for your services.

Maybe it’s a checklist or cheatsheet that they find interesting or solves a problem they have.

Ideally, they give you their contact information in exchange for this item…

...but even if it’s just them clicking to go watch your video or download your gift, you can retarget them so you can follow up.

And this works offline just as well as online.

It’s just getting people to indicate that they’re interested in how you can potentially help them.

Raising their hand, saying that they have a problem they want to solve or a goal they want to achieve.

Sure, a few of them might be ready right now...but usually that’s only about 5-7% of the prospects you connect with.

So, you need…
Step Four: A Complete Conversion System.
If you want to win moving forward, this is an area you’re going to need to excel.

Once you have someone’s attention initially, you’ve got to follow up.

You have to educate them.
You need to motivate them.
You need to help them see how you’re different and how you’re better.

Most people try to qualify on the front end with demographics, but the smarter way to qualify is during this phase.

Let your message weed out the bad fits and build value with the good fits.

If the value grows high enough in the eyes of the prospect, money becomes much less of an issue.

If you convince them that you can solve the problem no one else could solve, it’s far more valuable to them than any run of the mill workout could ever be.

But you’ve got to do the work.

Not only do you need to follow up until that person is ready…and understand that people are ready for things on their own timeline…

…but you need to be authentic.

No bland follow up.

You can’t maintain someone’s attention by being bland.

You need to say things that really speak to the people you want…and if it drives away the rest, oh well.

Throughout the process, you’re not only trying to share valuable education, but also sharing your approach and philosophy so that someone can decide if you’re a fit for them or not.

Then, you make offers.

Varied types of offers...week after week, so that when someone is ready, they can act right then and there.

If you’re following up consistently and making offers frequently, those who want your help will engage with you when they’re ready.

Remember, people are people and they need to know why you’re better and different…or else they have no reason to choose you unless you’re a block from their house or you’re cheaper than the alternatives.

But to be a destination, you need to be special.

And people are going to decide when they’re ready…so you need to keep offers in front of them.

Think about referrals…your clients who love you forget to refer to you…can you expect someone who doesn’t know you much at all to keep you top of mind?

But if you commit to follow up, you’ll have more than enough business because your competition won’t.
Step Five: Solution-Based Selling.
Once you have a prospect that has engaged and potentially wants to work with you, you need to employ a solution-based approach to sales.

Selling access to equipment or workouts has become a commodity.

If you don’t want to compete on price, becoming the best solution for that prospect is key.

You need to make it clear how you can solve the problems your prospect is facing and how you can help them go from where they are to where they want to be.

With the right sales approach, you can sell at higher prices and enjoy increased profits, while also onboarding better clients who are a fit for you and your business.

A simple, personal conversation where you talk about the results each prospect wants to achieve, what has to happen to get there and how you can help...if done right...can grow a businesses revenue by 20-50%.

That’s it.
Simple. Effective. AND IT WORKS.
So let’s talk about how we can use this strategy together (if you’re interested) to build your business and win in the new economy. 
Here’s how.
We’ll combine identifying the Perfect Client you want to serve with your own strengths, passions and skills to create your Ideal Business Brand. See, not 1 in 50 training businesses have a unique brand and way of describing it that actually stands out in the market.  They all look the same to prospects.

But in Fitness Lead Academy, we’ll craft your brand that reflects what you and your business are truly about…and them we’ll go through the 5 Part Formula for How To Talk About Your Brand so that you have a clear Marketing Message that allows you, your staff and your clients to talk about your business in a way that truly sets it apart.
And this new Marketing Message will be the core of all your future marketing strategies so that your Perfect Prospects will finally know that you are speaking specifically to them with each ad, marketing campaign or tactic that you employ.
Your marketing efforts will almost instantly become far, far more powerful than what anyone else is doing because you’ll be connecting with the right prospects with laser focused precision while they just employ the same old ‘one-size-fits-all approach.’
Each & every week, you’ll get access to multiple live coaching sessions where you can get personalized direction & solutions for challenges like:
  • Selecting the right marketing methods for you & your business.
  • Infusing your unique message into everything you do.
  • Attracting enough high quality leads.
  • Developing offers that turn the right prospects into paying, staying & referring clients.
  • Getting ads approved, pages to convert and systems to work.
It’s like having your own Chief Marketing Officer on staff, helping to steer your direction, solve your challenges and help ensure your results.
Our marketing efforts are all designed to attract your ‘right’ clients by infusing your brand and your unique marketing message into the Client Attraction Strategies you employ.  You’ll gain a new understanding of the 4 different Client Attraction Strategies…
  • Referral Strategies
  • Online Marketing Strategies
  • Offline Marketing Strategies
  • Follow Up Strategies
While the general concepts are likely familiar to you, once you look at those Strategies with a very specific knowledge of the Prospect you’re trying to attract and the message you’ll be using – you’ll have the power to finally unlock their true potential to flood your business with the people you want.

And while those are the only Client Attraction Strategies you’ll ever need…you won’t even need to dive deep into all four of them.

You’ll be able to look at your Perfect Prospect, Your Brand and the Strategies that best fit them to select the core approaches that will give you the best possible Return on Investment of time, money and effort.

Once you’ve determined the best fits for you, Scott and I have put together the best Tactics (complete with the tools to execute them) for you to employ to get the most for your Client Attraction efforts.
Each month, we add new Tactics & Tools in all four categories so that you can take advantage of seasonal opportunities, ride new trends and stay one step ahead of the competition.

Combine that with over 10 different LIVE coaching opportunities each month and you have everything you need to beat the competition.
We provide all of your monthly emails, written by a professional copywriter, so that you can follow up with prospects easily & effectively. This, purchased alone, would cost more than the entire program.

In addition to that, we give you our proprietary landing page software to use for all of your lead magnets or the copy & tools to use in the software of your choice.

Time to market & follow up will never be an issue again.
Over 2000 Templates Of Proven Emails, Funnels, Ads & Posts - As an added Bonus, you’ll get instant access to a library of over 2000 (More than other entire ‘marketing programs’ offer):
  • Content Emails
  • Onboarding Sequences
  • Sales Campaigns
  • Funnels
  • Lead Magnets (even books you can offer as your own)
  • Landing Pages
  • Social Posts
  • Scripts
  • Ads
  • Offline Tools
These tools can be used ‘as is’ - but they become far more powerful & effective when blended with your unique marketing message - something we’ll coach you to do every step of the way.

Now - if all of this sounds like a lot to take in, that's because it is.

This program definitely isn't for someone who is just looking to get a few more leads in the door or just doing the cut & paste thing.

This is a different type of program than anything you’ve ever been a part of before because you won't find massive success by doing what you’ve always done.



Every week, Scott, myself & our team will be showing you exactly what to do, how to do it, and why.

We’ll be doing live Video Conferences and Moderating a Private Facebook group to work with you every step of the way so you can adapt Fitness Lead Academy to your business, and put it into action so you can start enjoying the benefits of having your own unique Brand fast.



And everything in Fitness Lead Academy is broken down into "bite sized" chunks. 
So even though you're going to be doing some things and thinking about your business in a way that you never have before, it won’t feel like an overwhelming amount of work when you're executing the system.

This way, you can absorb everything as efficiently and easily as possible ...so you can actually implement it fast! 

So with that in mind, let me show you...
Here’s how to get started.
Fitness Lead Academy is $199 / mo.

It’s a month-to-month program that you can cancel at any time.

But to give you results in advance of actually investing the full fee…

...you can Test Drive the entire program for $1 for six weeks.

Plus, to provide you the same type of exclusivity that Franchises provide their franchisees...you get your own protected territory of two zip or postal codes.

Even during the trial.

This is designed to give you some degree of exclusivity to our training, coaching and tools...plus, it’s a reminder that we’re committed to help YOU win in your market.

We’re happy to do it because we’re 100% confident you’re going to love this program.  There has never been anything like it in our industry.

So click below and enroll now. You literally have absolutely nothing to lose
…and everything to gain.
Dedicated to Your Success, 
Pat Rigsby
Partner
Fitness Lead Academy
Fitness Lead Academy | All Rights Reserved | 2020